Social Media & Marketing Assistant

Job Description:

The Social Media & Marketing Assistant reports directly to the Chief Marketing Officer and plays a hands-on role in executing the day-to-day marketing operations of both organizations. This individual will manage social media platforms, create and publish content, support website maintenance, uphold brand consistency, design visual assets, and assist in the development and execution of marketing campaigns that advance the mission, visibility, and community impact of ORS and ORCC.

Compensation

Avg. Hourly Wage (NJ)

$24.38 / hour *

Avg. Annual Salary (NJ)

$50,700 / year *

Salary Range

$42,000 – $58,000 • Based on Experience & Demonstrated Skills

Job Function

This role requires both creative instinct and operational discipline. The ideal candidate understands how to communicate a mission-driven message across multiple digital platforms, can maintain two distinct but aligned organizational brand voices simultaneously, and brings a genuine commitment to the communities and causes that ORS and ORCC serve. A portfolio of prior work is strongly encouraged as part of the application. This position operates in a hybrid arrangement — combining remote content creation and digital management with in-office collaboration, community event coverage, and in-person brand representation as directed by the Chief Marketing Officer.

Responsibilities

Social Media Management

• Manage and maintain active, consistent, and on-brand social media presence across all ORS and ORCC platforms, including Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).

• Develop, schedule, and publish content aligned with the marketing calendar, organizational priorities, and platform-specific best practices for both ORS and ORCC.

• Monitor and respond to comments, messages, and community engagement across all platforms in a timely, professional, and brand-appropriate manner.

• Track social media performance metrics including reach, engagement, follower growth, and impressions — compiling regular analytics reports for the Chief Marketing Officer.

• Research and apply current social media trends, platform algorithm updates, and community engagement strategies to continuously improve organic performance.

• Coordinate social media coverage of organizational events, program launches, community initiatives, and milestones in real time.

Content Creation & Copywriting

• Create compelling, mission-aligned written content for social media captions, blog posts, newsletters, press releases, program announcements, and promotional materials for both ORS and ORCC.

• Develop and maintain a content calendar that strategically plans and coordinates content across platforms, campaigns, and organizational events for both organizations.

• Write and edit copy that accurately reflects the distinct voice, audience, and purpose of each organization — distinguishing ORS as a for-profit behavioral health provider and ORCC as a mission-driven nonprofit community partner.

• Collaborate with clinical, program, and executive staff to translate organizational updates, program outcomes, and community stories into engaging public-facing content.

• Develop email marketing content and campaigns using platforms such as Mailchimp, Constant Contact, or equivalent tools to support outreach, donor engagement, and community communication for ORCC.

Graphic Design & Visual Branding

• Design visually consistent and professionally polished graphics, flyers, social media assets, presentation templates, event materials, and promotional collateral for ORS and ORCC using Canva, Adobe Creative Suite, or equivalent tools.

• Maintain and apply brand guidelines for both ORS and ORCC — ensuring consistent use of logos, color palettes, typography, and visual language across all materials and platforms.

• Support the development and ongoing refinement of ORS and ORCC brand identity assets, including logo variants, brand templates, and style guide documentation.

• Produce short-form video content, reels, stories, and multimedia assets for social media and digital marketing purposes.

• Coordinate photography and videography coverage of organizational events, programs, and community activities — including editing and preparing final assets for publication.

Website Management & Digital Presence

• Assist in maintaining and updating the ORS and ORCC websites with current program information, staff updates, news, events, and organizational resources — using platforms such as WordPress, Squarespace, Wix, or equivalent CMS tools.

• Ensure website content is accurate, current, accessible, and aligned with organizational brand standards at all times.

• Support basic search engine optimization (SEO) practices, including keyword integration, meta descriptions, alt text, and content structuring to improve organic discoverability.

• Monitor website traffic and performance using Google Analytics or equivalent tools and report findings to the Chief Marketing Officer.

• Coordinate with external web developers or designers as directed by the Chief Marketing Officer for more complex website updates, redesigns, or technical needs.

Marketing Campaign Support & Community Outreach

• Assist the Chief Marketing Officer in planning, executing, and evaluating marketing campaigns that support program enrollment, community awareness, donor engagement, and organizational visibility for both ORS and ORCC.

• Research and identify community events, partnership opportunities, media outlets, and digital platforms where ORS and ORCC can expand their reach and presence.

• Represent ORS and ORCC at community events, tabling opportunities, provider fairs, and public-facing engagements as a brand ambassador.

• Support the development of outreach materials, including program one-pagers, brochures, rack cards, and digital toolkits for distribution to referral partners and community stakeholders.

• Coordinate paid digital advertising campaigns on social media platforms and Google as directed, including audience targeting, budget tracking, and performance monitoring.

Analytics, Reporting & Strategy Support

• Compile weekly and monthly marketing performance reports covering social media analytics, website traffic, email campaign metrics, and campaign outcomes for the Chief Marketing Officer.

• Track key performance indicators (KPIs) across all digital platforms and provide data-informed recommendations for content optimization and strategy adjustment.

• Support the Chief Marketing Officer in developing and refining the annual marketing plan, editorial calendar, and strategic communications framework for ORS and ORCC.

• Maintain organized digital asset libraries for photos, videos, graphics, brand files, and marketing materials for both organizations.

Education & License Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Digital Media, or a related field is preferred.

• Equivalent demonstrated professional experience and a strong portfolio may be considered in lieu of a degree for candidates with exceptional creative credentials.

• Coursework or certification in digital marketing, social media management, SEO, or content strategy is a meaningful asset.

Work Experience

• This position is open to all experience levels. Entry-level candidates with strong portfolios, relevant coursework, and demonstrated creative ability are encouraged to apply alongside mid- and senior-level candidates.

• Prior experience managing social media accounts for a brand, organization, nonprofit, or agency is strongly preferred.

• Demonstrated experience creating professional graphic design assets using Canva, Adobe Photoshop, Adobe Illustrator, or equivalent tools is required.

• Experience with website management using WordPress, Squarespace, Wix, or a comparable CMS platform is strongly preferred.

• Experience working with a mission-driven, nonprofit, healthcare, or community-based organization is a significant advantage.

• Prior experience managing multiple brand identities or supporting dual-organization marketing operations is highly valued.

Technical Skills

• Proficiency in social media platforms: Instagram, Facebook, LinkedIn, TikTok, and X (Twitter) — including scheduling tools such as Later, Buffer, Hootsuite, or Meta Business Suite.

• Proficiency in graphic design tools: Canva (required), Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) preferred.

• Familiarity with email marketing platforms: Mailchimp, Constant Contact, or equivalent.

• Working knowledge of Google Analytics, Meta Insights, and platform-native analytics dashboards.

• Proficiency in Microsoft Office Suite and Google Workspace.

• Basic understanding of SEO principles and website content management is strongly preferred.

• Video editing skills (CapCut, Adobe Premiere, iMovie, or equivalent) are a meaningful asset.

Work Environment & Physical Demands

Frequent standing, bending, reaching, and lifting 50+ lbs.; travel between program sites and community locations.

Work Environment & Physical Demands

As a full-time exempt employee, you are eligible for Open Roads Community Center’s group benefit plans. These include medical, dental, life insurance, long-term disability, retirement plans, and supplemental options. Enrollment is optional. Employees accrue vacation, personal, and sick days, plus 10 paid holidays.

Additional Benefits: Professional development assistance, referral program, internal/external trainings, 403(b) with employer match, and more.

EEOS

Open Roads is an Equal Employment Opportunity Employer committed to excellence. Employment decisions are based on qualifications and made without regard to race, sex, religion, national or ethnic origin, disability, age, veteran status, sexual orientation, or any protected class under state or federal law.

Additional Requirements

• A portfolio of prior work — including social media content, graphic design samples, website work, or campaign materials — is strongly encouraged and will be a primary factor in the evaluation of all candidates regardless of experience level.

• Strong written communication skills with the ability to adapt tone, voice, and messaging for different platforms, audiences, and organizational brands.

• Bilingual proficiency in English and Spanish is a significant asset given the communities served by ORS and ORCC.

• Valid New Jersey driver’s license and reliable personal vehicle preferred for in-office attendance, event coverage, and community engagement activities.

• Ability to work occasional evenings or weekends for event coverage and time-sensitive content publication as needed.